Welcome to the Project that makes change

Who we are and what we do

Who We Are

The Israel Project is a forward-thinking multi-initiative organization committed to reshaping both the way Israel is viewed internationally and the way Israel is from within. We are a diverse team of thinkers, creators, and leaders with a shared passion for Jewish identity, the Middle East, historical truth, and strategic communication.

Our work is grounded in the belief that Jewish pride, resilience, and intellectual vitality are the most powerful responses to misinformation and hostility and are powerful tools to create both external and internal changes. We aim to elevate the conversation around Israel—not through defensive tactics, but rather by confidently showcasing the richness of Jewish culture, values, and contributions to the world while simultaneously working on projects within Israel to promote the nation on the path to an optimistic collective future.

The Israel Project is not just an organization—it’s a movement for Jewish self-respect, creativity, and clarity.

“We are one people of all people and some may find that confusing while others may find that empowering.“

– Noam Rotstain

What We Do

At The Israel Project, we take an inside-out approach to showcasing and building up Israel and Jewish identities. That means we begin by strengthening Jewish identity and understanding within our own communities—through culture, history, education, and language—before engaging with the world beyond.

We house multiple initiatives under one umbrella, each focused on a different strategic pillar. One such initiative is the Abraham Bridge Initiative (TABI), which fosters respectful and innovative partnerships between Israel and Abraham Accords countries. TABI facilitates dialogue, joint academic ventures, and cultural exchange that reflect shared regional values and aspirations.

Other initiatives include:

Cultural Revival Projects – Reviving Jewish art, literature, and philosophy as tools for modern engagement.

Academic Collaborations – Partnering with institutions to promote honest and nuanced scholarship about Israel and the Jewish people.

Narrative Strategy Labs – Creating media, events, and content that tell our story with authenticity, creativity, and pride.

Our goal is to move beyond crisis PR and into a new paradigm: one where Jewish identity speaks for itself, and Israel is seen not only through the lens of conflict but as a vital civilization with much to offer the world and much to flourish from within.